Email Marketing

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Haydon Rouse Consultancy Limited can create and manage an email marketing campaign on your behalf.  We will do all the techie bits for you and take away the stress of managing it yourself.

What is Email Marketing

Any email that you send to a customer or potential customer could be regarded as email marketing.  Basically it’s a way of promoting your products and services to people via email.

The Benefits

With proper email marketing  your emails look professional, are more likely to be read and most importantly  can be tracked for effectiveness and return on investment.  Sending emails is very cheap when compared to other direct mail.

  • Cheap – email marketing is cost effective
  • Fast – it’s a quick way of sending messages out
  • Trackable – you can track data such as open rates and link clicks
  • Automate – it’s possible to set up email campaigns weeks in advance
  • Increase sales and branding – By keeping in regular contact with customers you can boost sales.

Always send emails to those that have opted-in or given their permission.

Permission Based Marketing

Essentially, before you can send someone a commercial email you need the email address owner’s permission.  If you don’t have their permission, then the recipients of your email may consider your message as spam; unsolicited commercial email… junk mail.  Nobody wants to be accused of sending spam, so always ensure that you only send emails to people who have agreed to it. If you’re considering email marketing then please read up on the subject of permission marketing and spam. It’s important to understand the requirements of permission and the risks of ignoring it.  If you ignore it, your web site could be flagged as a spammer and you could face a fine. Don’t worry, we will guide you through the process and ensure that the address lists you use or build yourself are permission-based.

Highly Effective

Email marketing is a highly effective way to not only engage with your current customers, but it can also help attract new ones as well.  Any organisation who needs a cost-effective, proven method to help build customer relationships and increase sales should be using email marketing on a regular basis.

Sending the Emails

How do you go about sending hundreds, or even thousands of emails?  If you try and do it yourself from your own email account you’re likely to come unstuck.  A “normal email account” will be restricted on how fast and how many emails it can send. Haydon Rouse Consultancy Ltd has teamed up with the leading email marketing company, Aweber, to manage your campaigns.  Take it for a free test drive by filling in the form below…

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Can You Have More Sales, Too?

Helping over 115,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.

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Telephone: 01227 360922

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