What is SEO?

I thought I’d create a short three minute video explaining what seo actually is, why it is so important and the main seo considerations when building a web site.

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Hi I’m Haydon Rouse

and I have a warning!
If you are a business owner and you have a website, your site might not be optimised for the search engines and will never get on the first page of Google. You could be putting money into a black hole.

Was your site created by a web designer who doesn’t understand seo?

In this video, I’m going to explain what seo is and how you can ensure the search engines see your site as perfect and give you high rankings.

SEO stands for Search Engine Optimisation.

SEO is the process of optimising a website to increase the amount of visitors by obtaining high rankings in the search engines.

Lets have a look at a search result from Google

The lists listed here are known as the organic results. It’s free to get listed here.

and the listings here …

and here… are paid for adverts known as Pay Per Click Adverts.

The organic results are the most important for your site and these are the parts seo boosts

but how can you boost your listing?

first you need proper foundations

so we start with onpage content and coding
the design of the site, it’s quality and useage

next we have.. keyword research
its so important to target the right phrase/keywords
and tailor your site for the words your buyers are using

next in our foundations is linkage
Links from other sites act as recommendations from other web site owners

Then there is social. This is onw of the most recent factors Google uses to rank a site.

Facebook likes, Twitter comments and YouTueb videos all help in promoting a web site.

You need to ensure your web site is based on these seo foundations otherwise your site isn’t going to rank and you’re not going to get customers!

If you’d like to learn more about SEO or want a search engine optimisation specialist work on your site, contact us.

07949 430339 or visit us online.

Haydon Rouse

Haydon is a business consultant / mentor and an expert at marketing and selling online. He genuinely wants to help you and provide exceptional service. Why? Because, when he achieves that, you will tell your friends about him. Haydon has been marketing and selling online for over 20 years. He has lived in East Kent all his life (cough... over 49 years.. cough), knows the local area like the back of his hand and has fantastic customer service skills. You can contact him here.

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