Update it! Update it! Update it!
Yes, that is what you should do if you have a web site. Do I do it? No, not as often as I should. The search engines love new, fresh, unique content so you should update your web site as much as possible. Unfortunately, it’s down to time though and www.haydonrouse.com isn’t a priority for me. So do as I say and not as I do!
If you update your web site regularly the search engine robots will keep coming back for more. The more you update the more often they will visit.
By “updating” I really mean adding new content/web pages. A blog is an ideal tool for adding new content to a web site. Once set up, a blog is really easy to use. For the most part it’s just like using a word processor. Bear in mind however that a blog is software and software needs updating. If it’s not updated then the nasty people out there will hack your blog and wreck havoc.
Consider adding a blog to your web site so that updating your web site becomes a breeze, but remember it’s quite a commitment.