3 Reasons why there’s no web site – is this you?
The people behind small businesses in Kent are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, but they haven’t started marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.
Why don’t they have a website? These are the 3 reasons, that I’ve come across, as to why Kent businesses don’t have a website …
1. They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.
2. They don’t have the time to mess with it.
They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed. That’s why there are companies like mine that specialise in setting up your website and even keeping it updated if you want.
3. They can’t afford to.
Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A web site is a real necessity these days and I would say it’s better to get one online as soon as possible so it can help bring in clients. People like to check out you and your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.
I hope it doesn’t sound like I’m harping on, but adding the online component to your business is so important and I know how to put it all together and make it work for you.