Online Marketing – Is it all Greek to you?
So you may have a web site for your business – great that’s a good first step, but there is so much more to marketing your business effectively online than just having a web site.
If you’re new to promoting products and services online then it can get a bit confusing to say the least! I’ve got a few online marketing terms to run by you. If you’ve never had to use the services of an online marketing consultant before, then these terms might sound like Greek to you…
SEO – This stands for search engine optimisation. Optimising your website for the search engines, like Google, means the difference between getting a trickle of visitors or a lot of visitors to your web site.
Social Media – These are web and mobile communication tools (Twitter, Facebook etc) that are used for social interaction. In it’s basic form it’s about people communicating online with each other! Facebook is the most visited site. STOP! Think about that for a moment… more people visit Facebook than any other site. You and your business should be where your customers are. Location, location, location!
Monetise – Is your website properly laid out to make you money? Chances are, you haven’t monetised the web site properly or you haven’t considered the different ways to make money from your site.
Email marketing – This is one of way of actively marketing your products online. It’s more proactive than just showing your website to the world. Collecting email addresses from people allows you to send them periodic emails on new products, special offers or just information that encourages them to come back to your web site or your physical place of business and buy.
Autoresponder – An autoresponder is a way of sending automatic emails to your email subscribers. You don’t have to create time consuming individual emails and put in each email address. The autoresponder does it all for you.
Shopping carts – If you’re selling products online, you’ll need a shopping cart software on your site. There are thousands of options when it comes to shopping carts. Pick one that has all the features you need and it will make your life easier and more profitable.
It’s a whole different world, isn’t it? I can help you through this confusing maze as it’s my speciality. Online consulting and taking care of your online needs is what I do. You can contact me by through this web page.
