How to Double Your Sales
How to Increase Sales
A week or so ago, I was in my local chinese restaurant.
While waiting, I saw that the place was buzzing and the queue for a table was getting bigger and bigger. The restaurant was doing a roaring trade and the owner must have been delighted because he was so busy.
It was to be expected though as it was a Friday night and virtually every restaurant is busy at the end of the week.
However the owner was making a big mistake.
You see, I was watching all of these people making their orders and buying food I saw something that the restaurant owner didn’t. All of those happy contented customers were walking out of the door and the owner had no way to contact them again in order to encourage them to come back again soon.
True, a lot of them probably would return again in the near future, but I knew that he could easily generate extra business by getting these happy customers to come in more often…..and spend more……simply by sending them a promotional email or text message once or twice a month.
He could have easily have been doubling his sales by using the most effective, yet most overlooked marketing strategy in existence.
It is a strategy that every business no matter which sector they are in should be putting into operation. It is quick and easy to set up and costs a fraction of the cost of traditional advertising. Used well, this strategy is guaranteed to double sales in as little as 90 days.
Stop Your Expensive Marketing Now!
Stop Whatever Expensive Marketing You Are Doing Right Now. Discover How To Double Your Sales Using The Most Overlooked Marketing Strategy In Existence
Many businesses complain that they need NEW customers. Experts estimate that each year, businesses lose on average around 12% of their clients. There can be a number of unavoidable factors: It could be that the customers have died, moved to another area, or they just don’t need the product or service any more. Whatever the case, it is inevitable that your business will lose some customers.
Faced with these figures, some business owners go into panic marketing and throw away a small fortune on advertising to get NEW customers.
This is a huge mistake and here is the reason why: Before trying to get NEW customers, FIRST take care of the ones that you already have.
Let’s think about your average customer. Depending on your business they might by from you once a month, every 6 months or once a year. But if you could get each of your customers to buy from you just one more time that would be a 100% increase in business.
At the moment you have 3 choices:
- Get more customers: This is the most expensive way to get increase business.
- Get more customers that already buy from you to buy more often. This is great but you want an even better way. See But there is a third choice.
- Get your EXISTING customers to visit you more often AND spend more money every time they visit you.
Isn’t option 3 the most appealing?
“Don’t put all your efforts into getting ‘new’ customers.
WHY?
Because your best customers are the ones that you already have.”
I’m going to show you right now one of the fastest and most effective marketing strategies that will increase your sales by 100%, simply by getting your customers to contact you more often and spending more on every visit.
There is a reason why this method works better than what you are doing now: By continuing to market to people by means of traditional advertising (such as newspaper ads and flyers) you are constantly wasting money advertising to people who may NEVER buy from you.
From a business point of view it is madness. It is far better to concentrate on building a database of clients so you can market directly to customers you already have. As a business, your focus should be on bringing existing customers back to buy from you again.
Customers need to feel special. They want you to show that you appreciate the business they giving you. You want them to feel important so that they become super loyal customers for life.
Repeat customers can make you wealthy! So Treat Them Like Gold!
Setting up a ‘preferred customer or Exclusive Loyalty Club programme is the easiest way to do this.
Who doesn’t want to be known as a preferred customer or to be part of an exclusive loyalty club? People know that ‘preferred customers’ get treated differently. They know that they will get special treatment and that they are set-apart from your ‘regular’ customers.
The whole reason why you create a preferred customer program is because preferred customers WANT to do MORE business with you. They WANT you to send them offers. They WANT to know about your sales, special offers, discounts, coupons, new product announcements and exclusive offers not available to anybody else.
“Keeping customers is FAR more lucrative than finding new ones. Focus on your relationship with EXISTING buyers and find ways to hang on to them.”
Edith Weiner
President, Weiner, Edrich & Brown Inc, Consulting Company
Your customers are your assets, So, treat them well. Treat the relationship like a little plant that will grow into a strong tree if you take care of it enough.
People in General Love To Be Treated Like They Are Special!
Your preferred customer programme or loyalty club does exactly that. It makes your customer feel special. Building a preferred customer programme is not difficult. All you need to do is create a customer mailing list. This is simply a way of creating a database of customers who have bought from you. The beauty about having an online customer database is that you can send exclusive offers to people on your mailing list at the click of a button.
Imagine this: It is a Tuesday morning and business is slow. Your staff are standing around, twiddling their thumbs, waiting for something to do. Now imagine that the day before, you sent an email to your database of loyal customers with an exclusive special offer that can only be redeemed for that specific Tuesday, or that week or whatever time frame you decide. This is an incredible marketing strategy many businesses are using to great effect. You literally put out a call for customers, whenever you want them, and they come flocking in to buy from you.
It can be like having your very own cash point machine because you can attract customers any time you ask them when you have a preferred customer program or loyalty club in place.
You don’t believe me? Try it for yourself. Simply set up a special page on your website with details of the Preferred customer loyalty club programme and include a subscriber box where they add their name and email address which is then stored in your online database.
When your customers visit your web page, all they do is add their name and email address. Once you have those details you can contact them absolutely free any time you want.
Can you see how much you save by not having to advertise for new customers every week or month?
Your list will be worth a fortune to you but you need to remember something very important; for your campaign to be effective you have to use this targeted marketing technique wisely. Don’t go blasting them with emails every day or you will have some very disgruntled ex-customers.
“ Don’t take existing customers for granted, or your existing customers may become someone else’s new customers. If YOU don’t treat them well, you can bet someone else WILL!”
Diane Perlmutter
Entrepreneur Magazine
3 Tips to Running a Loyalty Club
Here are 3 tips on how to use this marketing tactic, which really is one of the most effective, yet most overlooked, marketing strategy around.
- 1) Understand WHY it works:
This list of customers is going to be like gold dust to you. Why? Well ask yourself this: who are the people who are most likely to visit your business and buy from you next week? Is it the people who have NEVER made a purchase from you before, OR is the people who have purchased from you in the past?
Obviously it is the people who have bought from you on previous occasions. Why? Because they already know who you are. They have bought your product or used your services before. They know your business exists and where you are. It is much easier to sell to your current customers than it is to get a brand new customer to buy from you for the first time.
Your list of preferred customers is going to be absolutely critical to rapidly and inexpensively grow your business and get you on course to doubling your sales.
- 2) Give them a reason to join:
Explain to your customers that this is an ‘exclusive club for loyal, preferred customers only’. Let them know that they will be receiving exclusive offers and discounts not available to customers who are not a member. People love to feel special and absolutely hate to feel that they are missing out. Your customers will respond to your marketing more favourably when they feel special and unique.
Very few people are going to turn down the chance to receive special offers and coupons, especially if they see themselves as part of a special, exclusive club.
- 3) Keep your customers interested:
This is VERY important. For your marketing to be effective, be inventive and keep your customers interested.
Here are some suggestions: Hold a monthly contest or draw for customer of the month, send out unique offers for club members only, send our daily coupons, subscriber specials or even let know about your employee of the month.
The options are endless but you need to engage with them. The point is that they will not be interested in reading sales pitches or ‘come buy my product’ type emails day after day. It simply won’t work if you do that. You need to give your customers a reason for opening up your email and discovering something that interests them as well as receiving exclusive offers and coupons that will encourage them to buy from you. If you are short of time, let us make it even easier for you – Let us do all the hard work for you. You won’t need to do a thing.
The method in this article will give you a significant advantage over your competitors and will increase stronger customer loyalty to you. They won’t want to buy from anybody else. Not only will you see increased sales from them but you can also be sure that they will tell their friends and relatives about your exclusive loyalty club too. This type of programme is not too difficult to set up and doesn’t take many hours per week to maintain.
However, I understand that not all businesses have the time to create and run a loyalty club like this for your customers. That said, I really don’t want anything to stop you from putting this money-spinning marketing strategy into action. Businesses who are not using this marketing strategy are throwing away a huge amount of money every month.
If you are completely serious about your business and want to see your profits skyrocket, but you are just too busy to do it yourself, then this option is just for you. I will set up the programme for you. It doesn’t cost an arm and a leg but it is guaranteed to bring in more customers than you ever imagined.
The preferred customer loyalty club helps you to sell more products or services because it helps you to build strong customer loyalty by connecting you to your customers.
To talk to us more about setting up your own loyalty club database please email me or give me a call on 07949 430339. My full contact details are here. I look forward to hearing from you.
“It costs TEN TIMES more to find a new customer than to keep your current one, so it makes sense to treat your customer like a VIP”
