6 best WordPress subscription optin plugins on the planet

Today I want to show you the best wordpress email optin plugins that will help you build a contact list of potential customers.

Why do I need a list?

It’s vital that you capture the email details of your customers or anyone who might become a customer. Building a list of prospects, sometimes called leads, from whom you can generate business from in the future is so important.  Without a list, who are you going to promote your latest deals and offers too? Without a list you can’t test ideas out.  If you don’t have a list of people that you can sell to, then you are dead in the water.

You need to create a database of people who are showing interest in what you are saying or offering.  You need to be able to contact them via email.  In order to get people to give you their email address you need to offer them something of value.  Think very carefully about what is really going to convince people to give and trust you with their email address.  The people who sign up to your list are usually referred to as “subscribers”.

In order for people to become a subscriber they need to enter their email into a signup form. The subscriber signup form can be positioned in various positions on your web site.  Make sure that you don’t annoy your visitors with too many reminders/forms.  There are lots of different methods for collecting subscribers.  Some of the places where you can place your signup form include:

  • Popups or lightboxes
  • Side bar optin forms
  • Incontent optin forms
  • Commenting and feedback options
  • Header and footer positions

WordPress is blog and content management software.  It is the most widely used and a number of plug ins have been developed to extend its functionality and capabilities.

Best WordPress Optin Plugins

So here I present to you a list of the best WordPress plugins for adding email subscription forms to your WordPress powered web site.

POST UPDATED 05/5/2014


email subscription pluginOptinSkin allows you to add really nice looking optin forms and social share boxes to your blog with ease.

This plug in allows you to carry out split testing. This means you can create different versions of your forms e.g. different button colours, form text, eBook covers, box colours… you name it. Then, OptinSkin will tell you which one is convincing more of your visitors to give out their email address.

Works with all the major email marketing services.



Popup Domination

Popup DominationAs the name suggests, Popup Domination allows you to put fancy pop ups, or to give them their correct name, light boxes on your WordPress or standalone web site.

Light boxes are slightly different to the pop ups of old that used to blight web users. Light boxes can’t be blocked by pop-up blocking software or browsers.

This software includes A/B split testing and the ability to specify which pages and categories you want your pop up to target.  Has some very nicely designed pop up/form templates that you can customise.




MaxBlogPress Subscribers Magnet

Subscribers MagnetSubscribers Magnet allows you to put your signup form in numerous different locations on your site including the comments section and in header and footer stripe bars.

This particular plug in has a Facebook Connect function so that your readers can subscribe with just a click whilst they are logged into their Facebook account.

Tracking and stats – Track how many impression your optin form received. Track how many visitors turned into subscribers. Track individual optin form stats. Track which optin form is bringing you more subscribers.

Offers single and multi-site licenses. At the time of writing they are offering a 14 day trial for $1.





Hybrid Connect

Hybrid Connect

Hybrid Connect has a wide range of different types of optin forms and places where you can place your forms including opt-in boxes,  comments, lightbox popups, video optin, in-content and side bars. Includes Facebook Connect feature to make subscribing Facebook users easy.

It comes pre-loaded with more than 30 awesome templates. The templates are very easy to edit and customise to your needs.  This plugin also allows you to create high-converting squeeze pages.

Hybrid Connect has so many features that I can’t list them all here but it includes GoToWebinar integration, split testing and detailed stats.  Show the best converting signup forms to your web site visitors.



WP Subscribers

WPSubscribersThis one has can display hidden content once a visitor subscribes. Footer Bar or Header Bar Opt-In Form. Multiple Exit pop ups. Subscribe on registration option. Works with all the major email service providers. WP Subscribers also has Facebook Connect functionality.

Another interesting feature of this plugin is it can help you grow your list virally. Give your subscribers referral points, thus encouraging them to have others sign up for you list, too.

Three site (Triple) or Unlimited License versions available.




I hope this overview of the 5 best WordPress email subscription plugins useful. If you have any comments or recommendations on other plugins please leave a comment below.  Now go get those new subscribers and subscriptions!

UPDATE 05/05/14

I have just found out about a new plugin that I feel should definitely be added to this list. It is called…

WP Get More Optins

I don’t think that is the best name in the world, but so long as it does a great job, who cares right?!  This plugin is packed full of features that should get people subscribing to your list.  Here is a quick summary…

  • Advanced customization
  • Laser targeting
  • Optin Lock
  • Campaign planning
  • Statistics (with graphs)
  • URL Redirect
  • Welcome-Exit popups
  • Compatible with WordPress 3.0
  • Fully responsive and mobile friendly
  • Split testing

A nifty feature I like is the Optin Lock which enables you to setup overlays that lock certain content and force optins. Clever!

There is a load more stuff this one does and it comes with 39 Professional Optin Templates, Optin bars, Pop-ups And Contact Forms. It integrates with all the major autoresponders as you would expect. It is currently available with three different licenses – Single Site, Unlimited Sites and White Label. I suggest you check out the video to get a better idea of what this one does.


Haydon Rouse

Haydon is a business consultant / mentor and an expert at marketing and selling online. He genuinely wants to help you and provide exceptional service. Why? Because, when he achieves that, you will tell your friends about him. Haydon has been marketing and selling online for over 20 years. He has lived in East Kent all his life (cough... over 49 years.. cough), knows the local area like the back of his hand and has fantastic customer service skills. You can contact him here.

Click Here to Leave a Comment Below

Cindy - 21 October, 2014

Thanks for the list – I was looking for something that wouldn’t let the client go further than a certain point without subscribing. Hadn’t found Get More Optins yet, but that looks like the best one for my client. I appreciate the research!

Haydon Rouse - 21 October, 2014

Hi Cindy, Glad you found the post useful. Thanks for the comment.

Bejajo - 25 October, 2014

That was very useful list, but can you provide more about free plugin to gain more subscribers?

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